Take Your Place Among Thieves

SCUF x 100 Thieves

Role: Copywriter

I knew the weight that name carried. 100 Thieves isn’t just a team, it’s a cultural phenomenon. An organization built on grinding, winning, and doing it with style.

But how do you make someone feel like they’re part of that?

Some might say you earn it. I say you take it. After all, is there honor among thieves?

This simple idea sparked the inspiration for the line “Take Your Place Among Thieves.”

This line isn’t just about buying into the collection. It’s an invitation to the squad.

SCUF Landing Page

Writing for the landing page involved close conversations with their partnership team and creative leads to align on messaging. We discussed the core elements of 100 Thieves’ identity and to make sure the copy reflected that.

Every word was chosen to resonate with their audience, staying true to their tone while highlighting the key points that mattered most. The goal was to ensure the landing page felt authentic, consistent, and in line with the energy that defines the legendary lifestyle brand.