It’s Where You Want to Be

SCUF x Call of Duty: Black Ops 6

Role: Copywriter

Although the line “It’s Where You Want to Be” was crafted by an external agency, I was responsible for bringing it to life across copy for the Corsair family of brands as part of their Call of Duty: Black Ops 6 collaboration.

Each brand has its voice and identity, and my goal was to weave that personality into the excitement and passion players feel for Black Ops 6.

Whether it was highlighting SCUF’s competitive edge or Corsair’s performance-driven precision, every word was carefully chosen to connect the brands to the heart of the community.

SCUF Landing Page

Writing landing page copy is about supporting the main message and pushing users to take action. Since I didn’t write the main tagline, I focused on aligning my copy with SCUF’s bold, performance-driven personality.

For product descriptions, I highlight the key features that help players get "where they want to be." It could be faster reactions, better control, or just collecting a cool design. I keep it simple and direct, showing how the gear helps them perform at their best, always tying back to SCUF’s mission of making gamers better.

Email Copy

Email 1
Twitch Con Announcement

The SCUF at TwitchCon email drives people to the booth for an exclusive early look at the collection. I create buzz around the event, highlighting the unique chance to see the gear in person. The copy makes it clear that the SCUF booth is where you want to be at TwitchCon.

Email 2
JoeWo Highlight

This email introduces the new Omnimovement system, with Jowo, the Movement King, showcasing how it elevates precision and flexibility.

The copy highlights his expertise and reputation, making it clear that understanding this feature is a must for playing the game. It drives readers to get more information and dive deeper into the system.