Champions Never Stop

SCUF x Oracle Red Bull Racing

Role: Copywriter

Oracle Red Bull Racing is one of the most iconic Formula 1 teams. They don’t just win, they dominate. Their relentless drive and passion for competition are unmatched.

So, how do you pair that with a controller company?

It’s simple. You bring together their shared love for competition, the same passion for pushing boundaries, and the same drive to always be better.

That’s where the line “Champions Never Stop” came from. It’s not just about winning once. It’s about constantly striving for greatness, no matter what.

SCUF Landing Page

I started by researching the brands. Oracle Red Bull Racing stood for speed and dominance, while SCUF was all about precision and control. Both were about pushing limits, which made finding that connection easy. Performance under pressure.

I picked out the features that gave players and drivers an edge and made sure the headlines popped. They had to grab attention fast and maintain a high-energy vibe.